New on Direct: Member-Only Merch for Your Most Loyal Fans

We're excited to roll out a powerful new feature on the Direct creator platform—Member-Only Merch! Now you can offer exclusive merchandise that’s available only to fans subscribed to specific membership plans.

Here’s how it works: when adding a new merch product, simply choose one or more of your membership tiers to gate access. Fans will see the item, but they’ll need to upgrade their membership to unlock the ability to purchase. It’s a simple way to reward your top supporters—and give others a reason to level up.

Whether it’s limited-edition apparel, exclusive prints, or early access drops, Member-Only Merch lets you add value where it counts most. Start creating exclusive products today and give your members something special to show off.

Ready to launch your next exclusive? Head to your merch dashboard and try it out.