New on Direct: Freebies – Give Fans a Track with Their Merch

Introducing Freebies, a brand-new feature that lets you bundle a free track with any merch purchase on Direct. It’s the perfect way to add extra value to your products—and boost your music sales in the process.

Here’s how it works: when creating or editing a merch item, you can now attach a track as a free bonus. The track can be available for sale on its own, or made exclusive to the merch—totally up to you. Fans will get the digital download automatically when they buy the product.

Use Freebies to move more merch, share unreleased music, or turn casual buyers into superfans. It’s a smart, seamless way to earn more from every drop.

Ready to try it out? Head to your merch dashboard and start bundling your next release with Freebies.