Dizzyjam's Swn Festival Adventure
What do a singer/songwriter, a man who makes music from games consoles and a master mixer of music and video have in common? If your answer isn’t “they all played the Dizzyjam stage at Swn Festival and were all awesome”, you weren’t there and, well…we’re not angry, we’re just disappointed. Your absence is your own punishment. Alternatively, you were there but don’t remember it (well done for making the effort) or you answered correctly (congratulations and we hope you continue to make excellent life choices). If you’re unsure if you attended, the photos may help you to figure it out.
If you have no idea what we’re talking about, Saturday 20th saw our long awaited Swn Festival event at The Moon Club, right here in lovely (if currently slightly dreary) Cardiff. We were looking forward to being part of Swn again, especially since they’d decided to trust us with our own night. There was a pretty good turn out in the intimate room at the Moon, which we Dizzyjam-ified with a few well placed posters, a hanging banner (which was definitely put up within health and safety guidelines) and a brilliant moving image projected to the back of the stage, which we hope served as a subliminal message that left people waking up in the morning/afternoon trying to figure out what a “dizzyjam” is.
All three of our artists have shops with Dizzyjam so we were pretty excited to see them. It’s great to see just how diverse our sellers are and these guys just scratch the surface. We kicked off with Esther, who started the night in a simple, but no less fantastic, fashion with just her voice and a guitar. She gently eased everyone into the evening – or maybe not so gently – and got them nice and warmed up. Then we turned it up a notch as Alone took to the stage (probably to about nine or ten, so there was still room for Hexstatic to turn it up to eleven). Alone won our competition to play Swn Festival earlier in the year – so it’s a good job he delivered (if the whooping was anything to go by). Hexstatic was our headliner, who gave us not just music, but video too – two for one! If you weren’t captivated by Hexstatic’s feats of audiovisual display you’re probably someone who’s very easily distracted. The room filled up with curious Swners wandering in to check out what was happening and – well, basically everyone had a smashing time, is what we’re trying to say.
A huge thank you to Esther, Alone, Hexstatic and others who DJ’d, as well as to Swn volunteers (especially for making the t-shirts look so good), staff at The Moon Club, any and all miscellaneous people involved with Swn and our event – and of course to everyone who came to watch, listen and dance. See you at the next one!
Dizzyjam merch for Swn Festival and our three acts can be found at these places:
Photos: Above: Hexstatic; below: Esther (left) and Alone (photos courtesy of James and Neil)
