Ben Bowler

Founder of Direct and Aux - Drummer, DJ and techie!

Last Orders for Christmas Delivery: Key Dates for 2025

If you’re a creator running your merch on Direct.app, here’s everything you need to know to make sure your fans get their gifts in time for Christmas. These are the final order deadlines for guaranteed arrival before December 25th: Christmas Delivery Cut-Off Dates * United States: 6th December

News

Fight Back Against AI! New app from the Direct.app team

For years, generative AI companies have been quietly scraping music to train their models; using tracks, stems, and catalogues without asking, without paying, and without credit. Those models are now being sold as “creative tools” or even replacements for the very musicians whose work made them possible. It’s time

app

New on Direct: Members-Only Downloads Are Here

We’re thrilled to introduce a brand-new way to reward your biggest supporters—Members-Only Downloads! With this feature, you can offer exclusive digital content that’s accessible only to fans on selected membership plans. When uploading a new download—whether it’s a pre-release or bonus track, preset pack, or

News

New on Direct: Discover Page – See What’s Trending Across the Platform

We’ve just launched the Discover Page, your new go-to spot for inspiration on Direct. This page showcases the top-performing stores, downloads, and merch products across the platform—updated regularly so you can see what’s hot right now. Whether you’re looking for ideas on what to offer, curious

News

New on Direct: Freebies – Give Fans a Track with Their Merch

Introducing Freebies, a brand-new feature that lets you bundle a free track with any merch purchase on Direct. It’s the perfect way to add extra value to your products—and boost your music sales in the process. Here’s how it works: when creating or editing a merch item,

Direct

New on Direct: Member-Only Merch for Your Most Loyal Fans

We're excited to roll out a powerful new feature on the Direct creator platform—Member-Only Merch! Now you can offer exclusive merchandise that’s available only to fans subscribed to specific membership plans. Here’s how it works: when adding a new merch product, simply choose one or

News

Extended Adult Sizes (3X, 4X, 5X) - You Asked, We Delivered

We heard you loud and clear. The most requested feature on our roadmap is now live: Shirts (standard and fitted), Hoodies, Crews in 3XL, 4XL, and 5XL are officially available on Direct.app from today. That means more comfort, more fit, and more fans repping your merch; whether it'

News

👋🌀 Direct Just Got Way Faster – Say Goodbye to the Spinner

Good news: the Direct app is now blazing fast. We’ve made major performance upgrades behind the scenes, so pages load quicker, actions feel snappier, and that annoying spinner? You’ll barely see it anymore. Whether you’re uploading content, managing merch, or checking your earnings, everything now happens faster

News

Bug Fix Update + Shirt Color Fixes

If you haven't signed in to Direct.app in a while you might have missed some updates! Did you know you can now share posts on your Direct.app profile which are emailed out to all previous customers and followers, create monthly membership and sell your music, all

News

Support Direct.app on TrustPilot

If you've been rocking all of the new updates to Direct.app over the last year, you know we’re all about helping independent artists like you make more money doing what you love whether it's selling your music direct to your fans, managing your fan

Introducing Memberships!

Today we've launched the final of our big three Direct.app features, the features we promised back in our announcement in February! The platform is now the one place for you to sell merch, sell your music and now, manage you memberships! With memberships you create your levels,

Last Day for Guaranteed Christmas Orders

Today is the last day for guaranteed delivery for Christmas merch orders on Direct.app! Share the news with your fans and get those last-minute orders in. The Direct team will be taking a break from Christmas Eve through New Year's Day. We'll be keeping a

Changelog

Updates to Downloads! - Changelog 3 September 2024

This month's update includes a couple of new features based on the feedback you've sent us about our new Download feature, plus a load of bug fixes, check them out

News

Sell Your Music, Direct - Changelog 19 August 2024

Sick of making pennies from Spotify for your music? Now you can sell your music on direct.app.

Featured Creator

Featured Creator: Bill Nelson

On Direct Bill Nelson has taken his merch to a new level. His work is not only merch, it's art, with over 100 designs across all products we offer. Whether you want a new crewneck or some inspiration for your merch, checkout the Bill Nelson store on Direct.app.

Featured Creator

Featured Creator: Ajay Srivastav

Ajay is a critically acclaimed musician and songwriter who reflects the life and lessons learnt as a British-born artist of Indian heritage, with uplifting songs of protest and change.

Changelog

Euro Currency Support and Fast EU Shipping - Changelog 8 July 2024

Duty charges and border delays since last year have made shipping merch from the UK to fans in the EU slow and expensive. That's why, since the beginning of the year we've been planning to expand Direct to Europe and today the update is live! Here's everything new in this month's update...

News

Thank You! Wow!

Some stats since Direct.app relaunched: - Fans are 5X more likely to complete a purchase. - 500 new stores created. - 5000 new products now live!

Changelog

Making Payouts More Clear + Social Share Images - Changelog - 14 June 2024

The Direct team has been working hard behind the scenes on our next big feature, Downloads, which we will launch later this summer. But that doesn't mean we've just stopped working on the rest of the app. Here's the list of updates, focused on making your sales data and payouts clear.

band merch

Back Printing is Here! - Changelog - 25 May 2024

Back printing for all products is now live! It supports, shirts, hoodies, crewnecks and tote bags. For a small extra fee ($5 or £3.60) you can now print on both sides, boosting the creativity options for your designs. Try it out now by creating a new product or editing any other!

band merch

New Product Imagery and Fixing Default Currency - Changelog 16 April 2024

As promised, since launching Direct in January this year, we've been working tirelessly to improve the app and add new features. We have some big new features to come but today's update is almost all bug and flow fixes to make your merch-making process more simple.

Faster Product Creation + Apple Pay and GPay - Changelog - 8 February 2024

Since we launched Direct last month we've been working hard on updates and fixes. This post is the first of our regular changelog updates where we share all of the details of recent platform updates and bug fixes. If you see a bug we've missed, share

News

Big News! Dizzyjam and Cotton Cart become Direct

Dizzyjam and Cotton Cart have been running for over a decade, in this post we set out the plans for the next decade of updates to the site under a new name; Direct.